ALA302 Transmedia Storytelling for Brands
Deakin University· 1 credit pointMajor project
Assessments
| Task | Type | Weight |
|---|---|---|
| Assessment 1: Case Studies JournalOngoing | Assignment | 30% |
| Assessment 2: (Group) Campaign Pitch PresentationWeek 8 | Project | 30% |
| Assessment 3: Campaign Plan and CreativeWeek 12 | Assignment | 40% |
| Total | 100% | |
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Assessment details come from Deakin University's published unit information and may change between offerings — always confirm in your official unit guide.